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Here's why pros' corporate sponsorships go way beyond dollars and cents (golf.com)

A highway-size board in the men’s grillroom attests to its who’s who of past winners, including Rory McIlroy and Rickie Fowler. That day, Cantlay was wearing a Titleist hat, but in the course of the round talk turned to a different sponsor. Goldman had recently launched Marcus, its consumer banking division, and it was looking for a player to carry its logo.

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