For the first time in the 21 year history of the Kentucky Bourbon Trail, the number of annual visitors to the Trail has fallen. In 2019, the Bourbon Trail had a record 1,719,821 visits – but in 2020, amid the global pandemic, numbers fell by 66% to 587,307.
Restrictions closed bars, restaurants, gift shops, and most tours from March until May, and even today almost a year into the pandemic, some distilleries have yet to reopen to the public.
“Last year was devastating for tourism and experts are skeptical on consumer confidence until 2022 at the soonest,” said KDA President Eric Gregory. “Also, many of the main Bourbon tourism drivers – sports, concerts, fairs and festivals, conferences and other events – were canceled last year and probably won’t fully return anytime soon.”
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