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Riviera is starting line for big-time events on the road to the Masters (www.golfdigest.com)

This week’s Genesis Invitational at Riviera Country Club marks the beginning of a seven-week stretch that runs from California, through Florida, and finally to Augusta. And five of those seven weeks feature an event with “elevated” status, which offer bigger purses, more FedEx Cup points and hyper-elite fields.

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