Jonathan Weiner
I think that one final argument that can be made as to why bourbon is broken, is that consumers keep paying ridiculous prices at retail stores for bottles of extremely young or sourced bourbon from a myriad of new brands. You can’t honestly tell me that you are thrilled when you see a new brand announced and their MSRP is over $150. Come on people, 13 year old sourced juice in cool bottle designed by a former shoe company executive is what you just have to have? Really?
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