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Puma’s Masters-themed X Collection is old-school branding with modern twist (golf.com)

Puma’s Masters-themed X Collection is old-school branding with modern twist

There’s a mixture of newness and tradition surrounding the most exciting week in golf, as fresh azalea leaves combine with that stuck-in-time drive down Magnolia Lane. Puma aims to capture that same essence with its latest X Collection series of hats.

The “four form” stripe design is an adaptation of Puma’s classic retro logo with a modern golf twist. Each of the four stripes represents a tournament round, and the third stripe has a pop of color to emphasize Moving Day — when the action really picks up at Augusta. Hence, the cap’s name: Moving Day 110 snapback.

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