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Good Vibes Only at Pharrell and David Grutman’s Thoroughly Happy New South Beach Hotel (www.architecturaldigest.com)

Good Vibes Only at Pharrell and David Grutman’s Thoroughly Happy New South Beach Hotel

Before the pandemic took hold, the Goodtime Hotel was but a twinkle in the eyes of its creators, multi-hyphenate Pharrell Williams and Miami-based impresario David Grutman. But its manifestation—a 266-room, city-block-long boutique hotel that officially swings its doors open in South Beach on April 8—is an expression of divine timing. “It’s such a funny thing,” says designer Ken Fulk, speaking by phone through multiple masks, fresh off a plane to Mexico for a recent work trip. “Because it was always rooted in a place of optimism. Now, it just feels like it’s finally coming to fruition at the perfect moment.”

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