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Move over, Jim Beam? This bourbon newcomer has a subtle appeal. (www.marketwatch.com)

Move over, Jim Beam? This bourbon newcomer has a subtle appeal.

When we think of bourbon, we often think of long-established Kentucky brand names, such as Jim Beam and Maker’s Mark. But newer bourbon producers have established themselves in the Bluegrass State. Consider Town Branch, which introduced its product in 2012 and prides itself on being the first distillery to open in the horse-loving city of Lexington since prohibition.

Not that the founder of the distillery, the late Pearse Lyons, was any stranger to whiskey. An Irish native and biochemist by trade, he had worked with distilleries for much of his career, focusing on the yeast that goes into making alcoholic products. He moved to Kentucky to be part of the booze business, but he eventually founded Alltech, a health and nutrition company. Still, his passion for good whiskey remained: He eventually took over a local brewing company and then used that as a platform to develop his Town Branch bourbon, which takes its name from a local waterway.

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