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Cocktail Club: Plan your Kentucky Derby Day with a cocktail inspired by Churchill Downs (www.boston.com)

Cocktail Club: Plan your Kentucky Derby Day with a cocktail inspired by Churchill Downs

In the highly competitive world of distilled spirits, one of the key elements of every marketing plan is the signature serve. This is the one cocktail recipe, among all the others, that a brand promotes to get the most attention. It’s designed to target the brand’s key audience with a drink that shows their spirit well, plugs into current imbibing trends, and is hopefully not hard to mix for the average bartender or enthusiast at home.

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11 Essential and Popular Bourbon Cocktails for 2021

11 Essential and Popular Bourbon Cocktails for 2021 (vinepair.com)

Blue Run Spirits Wins Top Honors at San Francisco World Spirits Competition in Two Bourbon Categories; Upcoming Rye Whiskey Awarded Gold Medal

Blue Run Spirits Wins Top Honors at San Francisco World Spirits Competition in Two Bourbon Categories; Upcoming Rye Whiskey Awarded Gold Medal (www.kentuckynewera.com)