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Puma unveils new street-inspired golf apparel collection (golfbusinessnews.com)

Puma unveils new street-inspired golf apparel collection

uma Golf has unveiled a new range of golf apparel that takes its inspiration from relaxed leisurewear and fashion lifestyle trends.

PUMA Golf says its new Excellent Golf Wear Collection (EGW) is performance sportswear designed to meet the needs of the modern golfer; equally suited for a trip to the gym, for a drink with friends or an afternoon nine.

Chris MacNeill, Puma Golf’s Senior product lifecycle manager for apparel, said: “For the new EGW assortment, PUMA designers took inspiration from sport and street culture, designing for every aspect of a golfer’s life, re-working classic lifestyle pieces with subtle branding elements, for the perfect blend of technicality, style and comfort. 

“We’re seeing a new generation of golfers joining the game and bringing their casual, streetwear-inspired style preferences to the course. More and more golfers are gravitating to more lifestyle, relatable gear that is suitable for their everyday lives. From hoodies, henleys and joggers, to sneaker-inspired golf shoes, PUMA’s EGW Collection is bringing street style to the course in a modern way, delivering a lifestyle aesthetic, with comfortable fabrics that perform as well off the course as on.” 

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