There surely are movie stars, rock icons and hall of fame athletes who have exceptional whiskey palates, but there’s no celebrity-backed release I’ve tasted in recent years that made say, A. “I want to buy that!” or B. “That’s really worth the extraordinary price.” or C. “I’m buying this because a celebrity owns it.”
I buy whiskey on taste. Period. I don’t buy on story or package or hype, and never on celebrity.
Well, OK, occasionally I buy on FOMO, but don’t we all now and then?
That mini-diatribe brings me to Sweetens Cove Bourbon, the year-old brand backed by retired NFL quarterback, Peyton Manning, tennis pro Andy Roddick, and 36 other well-heeled folks whose start in this venture began with a 9-hole golf course named—you guessed it—Sweetens Cove. In an April 21 story in the Dallas Morning News, reporter Sarah Blaskovich leads off with this: “Getting your hands on a bottle of Sweetens Cove Bourbon in Texas might feel like a treasure hunt.”
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