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At Sotheby's, Rare Whisky Is Taking Over the Auction Block (www.insidehook.com)

At Sotheby's, Rare Whisky Is Taking Over the Auction Block

In general, wine and spirits auctions are skewing younger: 75% of new buyers at Sotheby’s are under 50, 43% are under 40 and 12% aged under 30, with over a third of that money ($35 million) now coming in online sales. The number of online auctions also jumped from six to 20 last year; as well, over $60 million of wine and spirits were sold to online bidders in 2020 versus $28 million in 2019.

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