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Country star Jason Aldean on bourbon, branding & the big return of concerts (www.thedrum.com)

Country star Jason Aldean on bourbon, branding & the big return of concerts

Jason Aldean is one of the top country artists in the world. Of the 35 singles he has released, 22 have gone to No 1 on the country charts, with My Kinda Party going quadruple platinum. Now he’s taking his chart-topping ways to the spirits category with Wolf Moon straight bourbon whiskey. The Drum caught up with Jason to talk about his new bourbon, what it takes for a celebrity brand to succeed and the return of live music.

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