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Latest project for “social beer drinker” Peyton Manning: Premium bourbon (www.denverpost.com)

Latest project for "social beer drinker" Peyton Manning: Premium bourbon

Soon-to-be-inducted Pro Football Hall of Fame quarterback. Two-time Super Bowl champion. Insurance company endorser. Philanthropist. Bourbon pitch-man?

Welcome to the latest project for Peyton Manning: Sweetens Cove Tennessee Bourbon, a result of the vision of real estate developer Mark Rivers and former tennis player Andy Roddick, who bought a golf club of the same name two years ago where it is tradition to take a shot of bourbon on the first tee.

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