We are about 20 years into the ‘bourbon boom’ and craft distilling renaissance. Much has been said in that time about all the new brands and new producers who, according to some, are bound to replace the tired, old legacies. How is that going? Who holds the largest dollar share of the bourbon category today?
According to Wine and Spirits Daily, nearly one-third of all the money spent on bourbon, rye and other American-made straight whiskey products is spent on this company’s brands.
It is Brown-Forman. B-F holds the largest dollar share of the bourbon category at 28%.
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