Late last year, Kentucky shifted its laws to allow distillers, wineries, and brewers to sell alcohol online either in-state or to other US states where the local laws are compatible. It was a move with potentially significant repercussions for businesses in the midst of a pandemic, but also longer-term implications because of the potential to open up access to rare bourbons that might otherwise be out of reach without traveling to Kentucky or putting in significant leg work in other ways.
Old Forester announced on May 12 that it is ready to start selling online with products mailed to customers, and it’s going to start by letting bourbon lovers get their hands on its Single Barrel series. The announcement says that Old Forester will offer one Single Barrel variety for direct-to-consumer sale through its website four times per year. Generally, these Single Barrel bottles are only available at the distillery.
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