When companies make commemorative gear to sell during major championships, they gravitate toward local themes.
For instance, two years ago, when the PGA Championship was being contested at the Black Course at Bethpage State Park in Farmingdale, New York, the famous warning sign near the first tee and the grittiness of New York City were highlighted. Last year, when the tournament visited TPC Harding Park in San Francisco, psychedelic colors, tie-dye patterns and peace symbols were everywhere.
This week, the PGA Championship is being played at the Ocean Course on Kiawah Island in South Carolina. The area is referred to as The Lowcountry region, and is known for boating, fishing, great golf courses and boils on the beaches that feature steaming crab, sausage, corn and potatoes. It’s laid back, gentile and not a place where people hurry and rush too much.
To celebrate the 2021 PGA Championship, Nike is picking up on those themes for new versions of four golf shoes.
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