Blue Run Bourbon Whiskey Review: (13 Years, 56.5% ABV, $170) Picked by bourbon legend Jim Rutledge, this is undeniably a good whiskey.
The Blue Run Bourbon site (Blue Run Spirits) is full of fluffy, empty, marketing words that take up a lot of room without saying anything of substance. The site, PR and branding are oozing with “lifestyle brand” nonsense, which is exactly what you’d expect from a bourbon brand started by people from Nike and Facebook who are backed by “Nike marketing experts”. So you’d be forgiven for thinking Blue Run Bourbon Whiskey is nothing but another Millenial Bourbon Bro brand focusing more esthetics than substance… but you’d be a little wrong, like 5% wrong. Though it wouldn’t be your fault, they buried the lead.
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