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Whiskey of the Week: Evan Williams 1783 Small Batch (www.msn.com)

Whiskey of the Week: Evan Williams 1783 Small Batch

Why write about Evan Williams 1783 Small Batch? It’s not a new release, although the bottle and label just underwent a redesign that arguably has a more modern feel than the original packaging. According to distillery reps, this new “proprietary” glass bottle is supposed to evoke a premium feel, with the Evan Williams name etched across the top near the neck, a gold foil “1783,” and what it calls an upgraded capsule. So why all this attention paid to what is an often ignored member of the Evan Williams family, compared to the original Black Label, Bottled in Bond, and the usually excellent Single Barrel expressions? The answer is probably right there in the question: to make 1783 a better known member of this inexpensive but high-quality bourbon brand.

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