In case you’ve been living under a rock, Russell’s Reserve Thirteen Year Old Bourbon began hitting liquor store shelves two weeks ago. In some locations, it never hit shelves. It just disappeared. Vanished. Poof. Where did it go? I think you already know. When a bottle priced at $69 is valued at roughly $400 on whiskey secondary markets, bottle flippers circle liquor store parking lots like buzzards over carrion. It’s the state of bourbon these days. The obsessiveness and spurts of insanity once reserved for brands like Pappy Van Winkle and the Buffalo Trace Antique Collection have now come to roost for Wild Turkey (no pun intended).
The best content delivered directly to your inbox.