Old Fitzgerald releases, from Heaven Hill, remain some of the most sought-after allocated bourbons on the market. Part of that comes from the mystique behind the wheated bourbon’s history with the Van Winkle family. Another aspect of the hype is that these are released in pretty small quantities to a select few markets and liquor stores (allocations), making them catnip on the secondary market. Lastly, there’s the quality of the juice in the bottle — it’s usually stellar.
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