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Baijiu: The World's Most Popular Spirit | Distiller (distiller.com)

Baijiu: The World's Most Popular Spirit | Distiller

Baijiu is a white spirit distilled from fermented sorghum, rice or other grains. Sounds a little like whiskey, doesn’t it? Of course, calling baijiu whiskey is missing some serious context. In terms of flavor, baijiu is rarely anything like its Western grain-based cousins. This is a spirit family not for the faint-hearted with intensely earthy and funky flavors across its broad spectrum. Still, given its cultural importance, you would be doing your worldly civic duty by seeking some out and giving it a go. There’s nothing quite like it in the alcoholic beverage kingdom.

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