Last year, Ford sent car enthusiasts crazy with the announcement they would be bringing back the Bronco into their portfolio. 190,000 customers placed reservations before the vehicle ever started production. Ford even stopped allowing reservations in order to facilitate the demand. As with many goods, the pandemic has caused massive issues with supply chains in the automotive world and deliveries of the new Bronco could be pushed out until the end of 2022.
With over 120,000 of the reservations becoming confirmed orders, Ford is looking at options to keep customers satisfied while they wait to drive their newest vehicle. They have authorized dealerships to allocate up to $1,000 per customer as a “satisfaction fund.” Ford outlined that the funds could be used to help customers with interim vehicle costs, future maintenance bills, or even “Buy a bottle of their favorite bourbon or spirit to thank them for their loyalty and patience.”
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