Variety’s Matt Donnelly reports on Steph Curry’s “sweeping, first-of-its-kind talent deal with Comcast NBCUniversal” that will feature Curry all over NBC and Universal, including next week’s Ryder Cup.
The “high eight-figure” agreement includes Curry’s Unanimous Media and covers all of the conglomerate’s various businesses.
It’s an impressive, if not urgent, move from Comcast NBCU, led by Brian Roberts and Jeff Shell, to secure talent with mass appeal in a landscape littered with blank checks from the streamers. NBCU has always touted its vertical integration program “Symphony,” but the Curry deal looks and feels like an aggressive play to realize the full power of its portfolio.
First up for Curry on the sports side is joining NBC Sports’ Golf Channel for coverage of the ultimate team golf event, the Ryder Cup. He will create original content for the channel’s acclaimed “Live From the Ryder Cup” coverage and GolfPass, which will be featured internationally on Sky Sports.
In the New York Post story there was this B-speak gem:
Aside from the Unanimous deal, Comcast NBCUniversal said its been developing a “symphonic cross-portfolio approach” of entertainment content deals with talent like Meghan Trainor and Miley Cyrus, Seth MacFarlane and Justin Lin.
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