Japanese whiskey is a rising commodity, and beverage-dispensing powerhouse Diageo is throwing its hat in the ring with a minority investment in Komasa Kanosuke Distillery, Komasa Kanosuke announced.
This is Diageo’s first venture into Japanese whiskey, and it looks to be a strong play. The young Japanese distillery won Best Japanese New Make in 2019 and 2020 at the World Whiskies Awards. Of course, any distillery that warrants an investment from the mighty Diageo is sure to be special.
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