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John Rich Talks New Whiskey Brand (whiskeyraiders.com)

John Rich Talks New Whiskey Brand

John Rich, of the Country Music duo Big & Rich, has developed a taste for whiskey, and he wants to drink American.

Fans of Big & Rich surely know the famous song lyric, but for everyone else: The country duo belts “Buy the bar a double round of Crown, everybody’s gettin’ down” in the 2004 hit that’s gone on to be codified into country music’s greatest hits. The song itself has gone on to sell more than 2 million copies, with the official music video garnering more than 10 million plays. Some time after filming the piece, Rich had a realization about his favorite whiskey. He wanted a change, and he wanted it to…

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