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News // Sean Bratches, Ron Cross to hold LIV Golf Investments leadership roles (golfweek.usatoday.com)

News // Sean Bratches, Ron Cross to hold LIV Golf Investments leadership roles

More pieces have fallen into place for LIV Golf Investments, a new golf entity backed by the Public Investment Fund, which operates on behalf of the government of Saudi Arabia. After making big headlines last week with the announcement that Greg Norman would be the commissioner and CEO of the new league, two other names have emerged as key members of the leadership team.

Sean Bratches has been appointed as Chief Commercial Officer and Ron Cross as Chief Events Officer, the entity announced on Friday. Both men bring significant experience from within golf and the greater sports world – most notably Cross, who spent the past 30 years in various leadership roles at the PGA Tour and Augusta National Golf Club.

In his role with the Tour, Cross ran such high-level events as the Presidents Cup, Tour Championship and World Golf Championships. At Augusta National, during the Billy Payne era, he was involved with grow-the-game efforts such as the Asia-Pacific Amateur, which is being…

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