Breaking into an industry steeped in history and tradition can be filled with challenges. For OnCore Golf, a direct-to-consumer (DTC) ball company, the journey had more obstacles than most. But with a little ingenuity, perseverance and an out-of-the-box product story, the startup proved it belongs.
Back in 2014, the nascent firm unveiled the MA-1.0 with a hollow-metal core. The first-of-its-kind, perimeter-weighted model removed mass from the center and redistributed it toward the outside of the ball. However, it took years to get there. Previously, the USGA determined the ball was non-conforming despite meeting the conformance standards for weight, size, spherical symmetry, initial velocity, and overall distance standard. That’s because it was considered “non-traditional in form and make.” After a lengthy appeals process and a revision to The Rules of Golf, the MA-1.0 was added to the Conforming Golf Ball List.
The original model didn’t take the industry by storm. But it…
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