15 NFT tokens, each representing a bottle of a 46 year-old Glenfiddich that spent 23 years of secondary maturation in an Armagnac cask, were sold for $18,000 per bottle, paid for with the ethereum cryptocurrency. Selling in seconds, some of the ownership tokens were subsequently resold for increasingly higher prices. The token also includes a special image of the bottle that can used for the purpose of showing off the purchase on social media. Once the token owner decides to claim their bottle from the distillery, the token is then deleted (or ‘burned’).
While this may just seem like an odd techie whisky story, NFTs are likely to represent a new frontier that luxury drinks brands. Co-founder of Blockbar Sam Falic, the company behind the Glenfiddich NFT whisky sales, claimed in a Punch article that all the major Scotch whisky corporations have been in touch:
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